Amy Jo Martin: A Social Media Strategist and Founder-CEO of Digital Royalty

Amy Jo Martin

Born: On July 5, 1979 in Green River, WY

Amy Jo Martin is an American microblogger, speaker and one of the most influential social media strategist with approximately 1.25 million twitter followers. She began her career at an advertising firm in account management. In 2006, while working for the NBA’s Phoenix Suns she first initiated on how NBA teams should integrate digital media and organized the NBA Tweetups. In 2008 she successfully developed strategies for better twitter presence for former Suns player Shaquille O’Neal which gave her confidence to start her own company.

Amy founded Digital Royalty in 2009 to develop social media strategies and digital integration for celebrities, companies, sports teams and athletes. Its another division Digital Royalty University provides customized educational programs covering an inclusive curriculum on strategic and tactical social media training. Some of the Digital Royalty’s clients are FOX Sports, Dwayne “The Rock” Johnson, Monte Carlo Resort & Casino, Shaquille O’Neal, Nike, The X-Factor, Chicago White Sox, Los Angeles Kings, Jabbawockeeez, Doubletree by Hilton, Tony Hsieh and many more.

In 2009, Amy was entitled Arizona’s “35 Entrepreneurs 35 & Younger” by The Arizona Republic. In the same year, she was profiled in a Vanity Fair article titled “America’s Tweethearts”. In 2010, Forbes called her one of 20 Best-Branded Women on Twitter.

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