Aslaug Magnusdottir is the Co-Founder and Chief Executive Officer of Moda Operandi, a very innovative online fashion and luxury retailer that offers its members to pre-order the unedited collections of some of the world’s top designers. It was a joint venture of Áslaug Magnúsdóttir along with Lauren Santo Domingo launched in February 2011 to empower fashion aficionados across the world, full of stylish appeals from top designers. In 2011, they relaunched it with full of stylish appeals from top designers. She has been titled the “fashion’s fairy godmother” by Vogue for her unique approach in fashion retailing.
According to Aslaug, she came about the idea While working with designers in New York and abroad. Before this venture, she was VP of Premium Products and Services at Gilt Group, the President of House of Waris Fine Jewelry, and in 2006, after moving to New York City, she co-founded TSM Capital, which is a retail investment company that invests in luxury brands. Besides, she has experience of working on the Board of Directors of several fashion and retail companies that include Matthew Williamson and Rachel Roy.
She has completed an undergraduate degree in Law from the University of Iceland, an LLM from Duke University School of Law and an MBA from Harvard Business School. She started Moda Operandi with a strong sense of style, determination to change the way we perceive fashion, and previous business experience with reputed brands.
Info Source: magazine.modaoperandi.com/about-us