“The most beautiful face in the world? It’s yours.” ~Estée Lauder
American woman entrepreneur Estée Lauder is widely known as the co-founder of the New York City based prestigious skincare, makeup, fragrance and hair care product company Estée Lauder. According to Wikinvest, as of 30th June 2012,the company’s total revenue exceeded the $9.70 billion mark with operating offices in more than 130 countries employing over 22,000 people.
Estée Lauder was born in Corona, Queens in 1906 as Josephine Esther Mentzer to a Czechoslovak Jewish father, Max Mentzer and Hungarian Jewish mother Rose Schotz Rosenthal. She didn’t belong to a well-to-do family and from the very childhood she would spend hours at her father’s hardware shop where she learned the basics of business. Becoming successful actress was her childhood dream but she ended up founding one of the world’s most reputed cosmetic chains.
While assisting her chemist uncle Dr John Schotz in his business and his New Way Laboratories, she became interested in the making of a variety of beauty products. She learnt how to massage and wash face properly. On completion of her high school, she started spending time in her uncle’s business and began started selling beauty products in her friend circle. She met her future husband Joseph Lauter in her 20s and got married on January 15, 1930. In 1946 she and her husband Joseph Lauder established the cosmetic company in New York City with only four products: Creme Pack, Super-Rich All Purpose Creme, Skin Lotion and Cleansing Oil. Later, encouraged by massive response from customers, they established their first store by collaborating with Saks Fifth Avenue in New York. In less than a decade, the company stood itself as a reputed beauty care manufacturer.
Estée Lauder died of cardiopulmonary arrest on 24 April, 2004 in her Manhattan home.
She was in the list of the 20 most influential business geniuses of the 20th century of TIME magazine in 1998 and the nominee of the Presidential Medal of Freedom. In 1998, she was inducted to the Junior Achievement U.S. Business Hall of Fame.
Estee Lauder Quotes
“Beauty is an attitude. There’s no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women – only women who don’t care or who don’t believe they’re attractive.”
“I want to show as many women as I can reach, not only how to be beautiful, but how to stay beautiful.”
“If you don’t sell, it’s not the product that’s wrong, it’s you.”
“When you stop talking, you’ve lost your customer. When you turn your back, you’ve lost her.”
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.”
“I never dreamed about success. I worked for it.”
“You may have great inner resources, but they don’t show up as confidence when you don’t feel pretty.”
“People are more apt to believe you and like you when you know you look fine. And when the world approves, self-respect is just a little easier.”