Launched in 2012, Hike Messenger is a free instant-messaging mobile app developed by Bharti Softbank. With over 20 million downloads, it tops the Android Playstore, iOS Appstore, Windows Store, Blackberry, S40 and S60. Apart from exchanging text messages, Hike users can also share audio and video media messages, documents, stickers and free SMS across India.
As of July 20th, it has more than 22 Million active users and is increasing over 200K users every day. On the response to their incredible success, the company has launched its TVC and 360 degree marketing campaign in India. In April 2014, the company received the funding of $14M from Bharti Soft Bank.
Kavin Bharti Mittal, Head of Product and Strategy, states that, “Since the successful launch of the product in the market, we’ve made a remarkable amount of improvement to the product particularly for the users on 2G networks or low-end smartphones. We’ve also built distinctive features for the diverse market in India. The craze for our apps proves that the market wants us keep going on..”
According to the company, more than 80% of it users are below the age of 25, which makes it #1 messaging platform for the youth in India.