Steve Jobs: Rules of Success

Some say “the world is immeasurably better because of Steve Jobs.” A career spanning over three decades, Mr. Jobs influenced almost every significant aspect of our life raging from computers and mobile to movies and music. Apart from being an impeccable innovator, Jobs will be remembered as a fascinating entrepreneur who, through his steadfast dedication, brought creativity, innovation and value to his customers.

Do it as a passion

Follow your heart and work for your passion. Passion not only makes you feel great but also changes the world for better. Once he said, “.. almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”


“Innovation distinguishes between a leader and a follower.” –Steve jobs. He believed in saying no to a hundred things to get on the right track and work with the people with real passion for excellence. He would also feel proud of what he had not chosen to do in his life and equally felt proud of what Apple had not chosen to do.

Failures teach you more than success

There might be several barriers especially when you are innovative but do not step back, face them and go ahead confidently.

Start small but think something big and beyond

You might have handful of innovative ideas, but start with simple and small. Do not bug your head with too many things at the same time. Once Steve jobs spoke out his dreams by saying, “I want to put a dent in the universe”. He advised to “believe in the power of your dream” to win.

Do something different and try hard for it

Taking first step is the hardest decision but once taken it can make a big difference. Steve jobs believed in having the idea of what your customers want. In his words, “they (customers) hardly have anything to do with your complicated products or the store of intricate applications in the products. Make it so simple that literally an infant can handle it. Do not show your highness to customer; instead, make the easiest way for them so that they can enjoy it in every way.”

Communicating with your ideas

Steve jobs was one of the greatest storyteller, he would always emphasize on communicating with ideas. In his words, “you might have thousands of innovative ideas but if you fail to communicate or express, then your ideas have no value. They are actually dead.”

Make your customers feel different with your product

Thousands of brands evolve every year, so why would people pick up yours? Steve jobs felt to serve his customers with distinct experiences with his products each time. For it, he would suggest, see brilliance in your craziness and passion, have faith in your vision, and stay confident enough to sand for it.

You may also like:

Steve Jobs The Life Journey
People Who Changed the World in Business