MethodHome
“Meet two innovative friends, Adam Lowry and Eric Ryan, founders of Method and the very first people who pioneered the idea of Organic Cleaning!”
Adam Lowry, the chemical engineer with his childhood friend Eric Ryan, the ad guy, founded one of the fastest-growing private companies in the United States and the world’s first largest eco-friendly cleaning brand, ‘Method Home’ in 2000. Their 100 million dollar venture started with a humble beginning when giant corporations like Procter & Gamble and Clorox dominated the market with moderately generic products consisting of toxic chemicals. Adam Lowry started experimenting with the non-toxic ways of cleaning and his friend Eric Ryan took charge of marketing and operations.
Almost a decade back they could envision that people were in great need of cleaning products and looking out to explore some smarter solutions to rescue the world. Both the friends decided to create an entire line of home care products that could be be much more than a bottle of sodium hypochlorite. Method’s green products use natural ingredients such as coconut oil, corn, and palm oil and their containers are not only recyclable but attractive and elegant with striking fragrance of ginger, yuzu, lychee, and ylang-ylang.
In 2001 February, they started convincing different managers of independent grocers to use their cleaning sprays on a trial basis. After their approval they targeted family and friends and pooled their savings to up to $90,000 in seed money.
Method carefully built up the resources to introduce a new product in only a matter of weeks to give a tough competition to big corporate who would take years to launch new products. Lowry and Ryan continued focusing on innovating eco-friendly products Today, Method sells over 150 products in more than 8,000 stores, and revenues are approximately $100 million.
Info Source: www.MethodHome.Com
